Datafeedr is a WordPress plugin that manages data feeds, or lists of affiliate products to build a store within a blog. I asked myself the other day – does Google Hate Datafeedr? Seems like kind of a weird question doesn’t it? Not really, because I saw a flurry of posts about Datafeedr coupled with the words “penalty” and “de-indexing”. Those are the types of forum and blog posts you see when Google starts to target something in it’s index.
It happened with MFA (Made for AdSense) web site, and it happened with BANS (Build a Niche Store). Google saw people actively building lots of web sites it thought were “thin affiliate sites”, or sites that mostly affiliate links and no real original content (or value). When this happens, Google looks for a definable footprint, like a “powered by” link or something in the code. Then Google adds it to the algorithm, and the following days all kinds of people that had sights that were in Google’s latest target group found themselves with little or no traffic quite suddenly scrape google search results.
So, my answer is – Google doesn’t hate Datafeedr as a tool or a WordPress plugin, or even people that use it. What Google hates is people that abuse it, that create thin affiliate sites, and that don’t have any real value or content.
What is a Google Penalty?
If you have a web site, it’s ranked in Google on a ‘pagerank’ scale of 1-10. The higher your number, the greater your authority, the more searches you come up for, the more traffic you get, the more money you make. Google likes web sites and blogs with original content. Google likes stores with original content that sell their own products. Google hates affiliates that get a datafeed or some links and build an online store with no content and scraped or copied content just for the purpose of making affiliate commissions. To Google you’re no better than a scraper or spammer. Google doesn’t mind if you have a site with original content where you link to, review, or suggest products – as long as your products don’t overwhelm your content. If it does Google calls you a “thin affiliate” site – heavy on affiliate links, and light on content.