Top writers and content managers are on a new page – one without margins. This absence of borders is a direct result of the digitalization of content, and the fact that information is more available than ever before. And that means it interacts with the audience, and we can see the results.
Results are becoming real-tangible, present, palpable for writers of all stripes, as well as for their managers. The experts say the world of content creation is indeed creating itself quickly. Yet today’s professional writers are, for the most part, sitting out the big game on the sidelines, urgent essay writing service discussing style guides, grammar and linguistic drift, while touchdowns are scored by those who put function over form.
Writing Trend #1: Gutenberg is so dead, even his bones have rotted.
Writers are married to a system and a process that’s extinct in most cases. Writing itself doesn’t need to respect old formats-but writers have been taught them, and are now challenged to separate form and function. Thinking about writing’s function is a new idea for most writers, who by nature of their art, are traditionalists.
According to Scott Abel, “Writers need to get over it.” Scott is a writer among writers-a charismatic and self-proclaimed Content Wrangler who’s created the Web’s liveliest online writing community. He spends his time jet-setting from conference to conference, discussing how to improve content development today. Scott touches more writers in a week than most editors marketing managers do in a decade.
For Gutenberg and those who used his press to communicate, the reader was invisible and the writer, or author, was lord of the page. Even before Gutenberg, illuminated manuscripts still gave power to the wielder of the pen, which created phrases in our lexicon like, “the power of the pen” or “the pen is mightier than the sword.”
Here on the eve of 2010, the page doesn’t exist and even its ghost is up for grabs. So what happens to all that latent power?
It’s bleeding into form, when it should empower function. Writers are imprisoning themselves in a static, long-form, narrative content that has more to do with the medium that delivered (past tense) content than the message. Writers are swaddled by their own education and ego, wrapped in the grave linens of essay form, report form, and paragraphs with topic sentences and great transitions. That’s not how today’s audience necessarily reads.