Small business owners considering a blog to enhance their website should review the different methods of integrating the content into their main site. Three options for blogging will be reviewed with suggestions to help you maximize the value to your visitors and search engines. A blog is an easy method for adding fresh content to your site without paying a web developer for each new page created.
Blogs, aka weblogs, first began as personal daily journals. An online diary with what you had for lunch does not seem like a practical way to promote a small business http://oursminiworld.com/. The vast majority of blogs are still personal and non-commercial, while others have become monetized by including advertisements. Blogging for business is a trend that deserves attention.
Times have changed. Small business blogs are a great opportunity to provide your customers advice, news, and reviews. The value a blog provides to small business owners is fresh content that you may easily add to your site. Websites that are launched and collect dust without growing will not be search engine magnets. A good blog should result in your site being visited and indexed by the major search engines frequently.
The big difference between your site and the blog is how each is created. Most websites are done in HTML. Individual pages are usually created by a web designer with a significant cost per page. Blogs use templates which allow the owner to easily create posts from a control panel. Each post becomes a new page, so adding one a week adds 52 pages to your website per year. Several major online service companies allow you to create a free blog, and you may begin adding content immediately.